What Is Social Media Marketing

What Is Social Media Marketing

Social Media Marketing is the process of using social media platforms so you can make your content and brand more easily to share content in order to achieve ways of marketing and reaching out to more people with your goals of using social media.

When you use social media platforms like Facebook, Linkedin, Twitter, Pinterest, or Instagram you can also capitalize on getting your content and brand out faster, and if you are not using social media your missing out as your competition is doing it I can bet you that.

  • What is social media advertising
  • Benefits of social media marketing
  • Social media marketing definition
  • Importance of social media marketing
  • Social media marketing strategy

What exactly is social media marketing

Social media marketing is when you signup to platforms like Facebook, Linked In, Twitter, and Instagram to get your content and brand in front of more customers in the hopes of achieving more sales and traffic to your content and brand.

How can I start social media marketing

You can start social media marketing with platforms like Facebook, Instagram, Twitter, and LinkedIn to just name a few, just create the account and decide which one is best for you with the content and brand you’re going to promote.

What Is Social Media Advertising

Social Media Advertising is the use of setting up social media accounts and using those accounts to gain exposure and traffic with those platforms to attain new customers and visitors to your content and brand.

With platforms like Facebook, Linked In, Twitter, and Instagram you can use those social media accounts to gain free traffic and even paid traffic if you’re looking to gain sales faster to reach your goals.

When you signup to those platforms you’re going to create a social media account and depending on the market reach you trying to capture you should make those account names the same as the brand and content you’re going to market.

So for example your company name is ABCDcarpentry then you would call it just that if you can with those social media accounts.

Now, once you have those accounts set up then you can go ahead and use those accounts on a free basis or start paying to advertise with those platforms for your accounts.

If you’re just looking to gain a couple of visits a day or 50 visits a week then I would just upload some content to those accounts and let the algorithm do its thing for those accounts.

Now, if you’re looking to gain sales fast and you’re looking to get as many new customers as you can then I would set up and paid advertising account with those social media accounts.

If you are looking to do that then you must make sure what social media accounts that work best for what content or brand you going to want to promote.

Let’s say you are into the recipe segment, or home and garden segment then I would highly recommend Pinterest as the social media account to advertise with.

Maybe you are into the business segment or financial segment then I would highly refer you to use LinkedIn to market to that platform.

The thing about doing any advertising on any social media is you have to understand what platform is the best bang for your buck, so you can turn a profit is using those accounts.

Benefits Of Social Media Marketing

The benefits of social media marketing are really rewarding if you’re looking to make your content and brand stand out faster if you’re looking to expand your marketing efforts.

Increasing website traffic is one benefit of using social media as waiting for organic traffic to your website can take a long time to get traffic as this sometimes for a new website can take over a year to gain natural organic traffic.

If your looking to get more sales faster and want to reach more customers this is another reason to use social media and enjoy the benefits of doing so.

Social media and the benefits of using them is another way to promote content for your company and brand and presenting content to your audience is huge in getting sales and followers.

You can also generate leads from visitors or current customers signup for your mailing list so you can let them stay up to date with what you are doing on the content your promoting on a daily, weekly, or monthly basis.

More benefits of using social media are offering your visitors and customers a promotion like having them download a free e-book to have them get engaged with your content that could lead them to a paid course or a percentage off of your latest sale item.

This is also another great way to keep your customers and visitor engaged with you and if they see what they like then word of mouth can travel very fast with social media in getting shares.

So the benefits of using social media are great when you do it correctly.

Social Media Marketing Definition

Social media marketing definition is the process of having a place for people and companies to share their content and brand as you know, but it’s a great way to reach others for free or even paid to advertise.

With social media, you are given a chance to reach current customers and attain new customers with the marketing of social media.

People and companies are also using social media to engage with customers and new visitors with the means of sharing content and their brand.

Importance Of Social Media Marketing

The importance of social media marketing has so many things that can benefit you as a publisher and content provider or if you’re looking to create awareness for your brand.

You can literally reach a large number of visitors and customers with just the click of a button on social media.

When you use social media with ads you can reach a lot of people faster and it’s a great way to reduce your cost and you can target your market better with social media and they the platform your using will only target the people you want to target that they have available to show your offers too.

If you want to reach a lot of people you can do this a lot faster with social media than back in the days of the print or those expensive ads on the radio or tv, even the printed magazine ads cost you a lot of advertising budget so social media is the way to go today.

Social Media Marketing Strategy

When creating a social media marketing strategy you have got to know what is going to work best for you on the best budget and time frame to achieve a strategy that works best.

The first thing to do is create an action plan, maybe that is reaching a goal of how many people you want to reach on a daily or weekly basis.

Maybe part of your strategy is to learn who your audience is and knowing how to use that data so you know how to set up an advertising campaign that will be profitable for you to set up.

Another part of your social media strategy could be how well your audience is interacting with your social media accounts, like how many are signing up to your offers, or how many are signing up to your newsletter and also what are the genders of your visitors and ages may be something that you can focus on for the content you’re wanting to target.

Having a smart social media strategy is key to making sure your social media account grows larger and larger over time.

Maybe part of your social media marketing may involve Social Media Videos – 10 Things You Have to Know this could very well be something also that can benefit you, your brand, and your website.


What is social media is the process of using social media platforms so you can reach customers and new visitors in the form of also doing digital marketing online.

You signup for services like for example Facebook, Twitter, Instagram, Linkedin, and even Pinterest to just name a few where you can signup to them for free or even use them to advertise with them on a paid platform to offer others your content and brand.

When using social media you can literally reach a larger market of people with the click of a button compared to the old days when reaching customers took longer than it is today on social media.

The benefits of using social media can be very rewarding if you know how to do it correctly and professionally using those platforms.

You have also got to understand that you need to create a strategy in using those social media accounts by means of creating an action plan or even knowing how to create goals so you can monitor your progress with your strategy.

I hope you found this post very informative to you and I hope you will share it with friends and family and even share it as well with social media so I can have the incentive to do more just like this post for you my readers.

I’ve also just published this post What Digital Marketing Is All About I think you will like that one as well.


Jim Morrison

Thanks for reading this post of What Is Social Media Marketing

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