Download Ebook Brands Meaning and Value Postmodern PDF/Epub by Adam Arvidsson for free
Category: Popular Culture|
The author of the book: Adam Arvidsson
Edition: Taylor & Francis Ltd
Date of issue: 01 Jan 2006
Format files: Epub, PDF
The size of the: 967 KB
City - Country: London, United Kingdom
Full description of the book "Brands Meaning and Value Postmodern":Drawing on rich empirical material, this revealing book builds up a critical theory, arguing that brands have become an important tool for transforming everyday life into economic value. When branding lifestyles or value complexes onto their products, companies assume that consumers desire products for their ability to give meaning to their lives. Yet, brands also have a key function within managerial strategy. Examining the history of audience and market research, marketing thought and advertising strategy; the first part of this book traces the historical development of branding, whilst the second part evaluates new media, contemporary management and overall media economics PDF to present the first systematic theory of brands: the brand as a key institution in information capitalism. It includes chapters on: * consumption * marketing * brand management * online branding * the brand as informational capital. Richly illustrated with case studies from market research, advertising, shop displays, mobile phones, the internet and virtual companies, this outstanding book is essential reading for students and researchers of the sociology of media, cultural studies, advertising and consumer studies and marketing.
About the author Adam ArvidssonAdam Arvidsson is Assistant Professor in the Department of Film and Media Studies, at the University of Copenhagan. His research examines the economic role of brands within the contemporary information economy.
Add a comment to Brands Meaning and Value Postmodern
Download EBOOKS Brands Meaning and Value Postmodern by Adam Arvidsson free